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Branding, Packaging -

The Importance of Packaging and Labeling Some people might assume that the package in which a product is sold is nothing more than an aesthetic choice, with the label only serving to list the ingredients. However, they couldn’t be more wrong. Not only is the choice of the package design pivotal for associating that particular product with its brand identity, but its label serves an even more important function. In fact, you are sending a clear message to your consumers via the packaging of your product, and those who manage to fully utilize this have numerous benefits to reap. With...

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